Questões de Inglês - Grammar - Adjectives - Position
Read the text and answer the question
Camping
On Sunday morning, Tom and his family went camping. They camped near the lake. Their tent was shaped like an igloo. It was made of a thin cloth. Tom helped clean up. They ate a tasty meal of barbecued chicken and corn. When it got dark they made a fire. They told stories and sang songs.
English Created Resources
The word “tasty” in the text is:
T E X T
How a Canadian Chain Is Reinventing Book Selling
By Alexandra Alter
About a decade ago, Heather Reisman, the chief executive of Canada’s largest bookstore chain, was having tea with the novelist Margaret Atwood when Ms. Atwood inadvertently gave her an idea for a new product. Ms. Atwood announced that she planned to go home, put on a pair of cozy socks and curl up with a book. Ms. Reisman thought about how appealing that sounded. Not long after, her company, Indigo, developed its own brand of plush “reading socks.” They quickly became one of Indigo’s signature gift items.
“Last year, all my friends got reading socks,” said Arianna Huffington, the HuffPost cofounder and a friend of Ms. Reisman’s, who also gave the socks as gifts to employees at her organization Thrive. “Most people don’t have reading socks — not like Heather’s reading socks.”
Over the last few years, Indigo has designed dozens of other products, including beach mats, scented candles, inspirational wall art, Mason jars, crystal pillars, bento lunchboxes, herb growing kits, copper cheese knife sets, stemless champagne flutes, throw pillows and scarves.
It may seem strange for a bookstore chain to be developing and selling artisanal soup bowls and organic cotton baby onesies. But Indigo’s approach seems not only novel but crucial to its success and longevity. The superstore concept, with hulking retail spaces stocking 100,000 titles, has become increasingly hard to sustain in the era of online retail, when it’s impossible to match Amazon’s vast selection.
Indigo is experimenting with a new model, positioning itself as a “cultural department store” where customers who wander in to browse through books often end up lingering as they impulsively shop for cashmere slippers and crystal facial rollers, or a knife set to go with a new Paleo cookbook. Over the past few years, Ms. Reisman has reinvented Indigo as a Goop-like, curated lifestyle brand, with sections devoted to food, health and wellness, and home décor.
Ms. Reisman is now importing Indigo’s approach to the United States. Last year, Indigo opened its first American outpost, at a luxury mall in Millburn, N.J., and she eventually plans to open a cluster of Indigos in the Northeast. Indigo’s ascendance is all the more notable given the challenges that big bookstore chains have faced in the United States. Borders, which once had more than 650 locations, filed for bankruptcy in 2011. Barnes & Noble now operates 627 stores, down from 720 in 2010, and the company put itself up for sale last year. Lately, it has been opening smaller stores, including an 8,300-square-foot outlet in Fairfax County, Va.
“Cross-merchandising is Retail 101, and it’s hard to do in a typical bookstore,” said Peter Hildick-Smith, president of the Codex Group, which analyzes the book industry. “Indigo found a way to create an extra aura around the bookbuying experience, by creating a physical extension of what you’re reading about.”
The atmosphere is unabashedly intimate, cozy and feminine — an aesthetic choice that also makes commercial sense, given that women account for some 60 percent of book buyers. A section called “The Joy of the Table” stocks Indigobrand ceramics, glassware and acacia wood serving platters with the cookbooks. The home décor section has pillows and throws, woven baskets, vases and scented candles. There’s a subsection called “In Her Words,” which features idea-driven books and memoirs by women. An area labeled “A Room of Her Own” looks like a lush dressing room, with vegan leather purses, soft gray shawls, a velvet chair, scarves and journals alongside art, design and fashion books.
Books still account for just over 50 percent of Indigo’s sales and remain the central draw; the New Jersey store stocks around 55,000 titles. But they also serve another purpose: providing a window into consumers’ interests, hobbies, desires and anxieties, which makes it easier to develop and sell related products.
Publishing executives, who have watched with growing alarm as Barnes & Noble has struggled, have responded enthusiastically to Ms. Reisman’s strategy. “Heather pioneered and perfected the art of integrating books and nonbook products,” Markus Dohle, the chief executive of Penguin Random House, said in an email.
Ms. Reisman has made herself and her own tastes and interests central to the brand. The front of the New Jersey store features a section labeled “Heather’s Picks,” with a display table covered with dozens of titles. A sign identifies her as the chain’s “founder, C.E.O., Chief Booklover and the Heather in Heather’s Picks.” She appears regularly at author signings and store events, and has interviewed prominent authors like Malcolm Gladwell, James Comey, Sally Field, Bill Clinton and Nora Ephron.
When Ms. Reisman opened the first Indigo store in Burlington, Ontario, in 1997, she had already run her own consulting firm and later served as president of a soft drink and beverage company, Cott. Still, bookselling is an idiosyncratic industry, and many questioned whether Indigo could compete with Canada’s biggest bookseller, Chapters. Skepticism dissolved a few years later when Indigo merged with Chapters, inheriting its fleet of national stores. The company now has more than 200 outlets across Canada, including 89 “superstores.” Indigo opened its first revamped concept store in 2016.
The new approach has proved lucrative: In its 2017 fiscal year, the company’s revenue exceeded $1 billion Canadian for the first time. In its 2018 fiscal year, Indigo reported a revenue increase of nearly $60 million Canadian over the previous year, making it the most profitable year in the chain’s history.
The company’s dominance in Canada doesn’t guarantee it will thrive in the United States, where it has to compete not only with Amazon and Barnes & Noble, but with a resurgent wave of independent booksellers. After years of decline, independent stores have rebounded, with some 2,470 locations, up from 1,651 a decade ago, according to the American Booksellers Association. And Amazon has expanded into the physical retail market, with around 20 bookstores across the United States.
Ms. Reisman acknowledges that the company faces challenges as it expands southward. Still, she’s optimistic, and is already scouting locations for a second store near New York.
https://www.nytimes.com/2019/05/01
According to the text, the response of publishing executives to Ms. Reisman’s strategy of “integrating book and non-book products” has been
BREAKING BAD
Breaking Bad is an American crime drama television series created and produced by Vince Gilligan. Set and produced in Albuquerque, New Mexico, Breaking Bad is the __ ( I )__ story of Walter White (Bryan Cranston), a struggling high school chemistry teacher who is diagnosed with __ ( II )__ lung cancer at the beginning of the series. He turns to a life of crime, producing and selling methamphetamine, in order to secure his family’s financial future before he dies, teaming with his former student, Jesse Pinkman (Aaron Paul). The series has been labeled a contemporary western by its creator.
The series premiered on January 20, 2008 in the United States and Canada on the cable channel AMC, and the series finale aired on September 29, 2013. Breaking Bad received __ ( III )__ critical acclaim, and is widely regarded as one of the greatest television series of all time. By its end, the series was among the __ ( IV ) _ _ cable shows on American television, with audience numbers that doubled in the fifth season from the previous year’s episodes.
Breaking Bad was created by Vince Gilligan, who spent several years writing the Fox series The X-Files. Gilligan wanted to create a series in which the protagonist became the antagonist. “Television is historically good at keeping its characters in a self-imposed stasis so that shows can go on for years or even decades,” he said. “When I realized this, the __ ( V )__ next step was to think, how can I do a show in which the fundamental drive is toward change?” He added that his goal with Walter White was to turn him from Mr. Chips into Scarface.
While Gilligan defines the term “breaking bad” as “to raise hell”, it apparently means more than that. According to Lily Rothman, it is an old phrase which “connotes more violence than ‘raising hell’ does.... The words possess a wide variety of nuances: to ‘break bad’ can mean to ‘go __ ( VI )__ ‘, to ‘defy authority’ and break the law, to be verbally ‘combative, belligerent, or _ _ ( VII )__ or, followed by the preposition ‘on,’ to ‘completely dominate or humiliate.’”
The concept emerged as Gilligan talked with his fellow writer Thomas Schnauz regarding their _ _ ( VIII )__ unemployment and joked that the solution was for them to put a “meth lab in the back of an RV and drive around the country cooking meth and making money.”
http://en.wikipedia.org/wiki/Breaking_Bad
The adjectives that properly fill in blanks I, II, III, IV, V, VI, VII and VIII, in the text, are
Fonte: https://musebycl.io/advertising/klarna-gets-veryvery-swedish-loony-first-ads-us-market
A campanha publicitária da imagem é da empresa Klarna, uma empresa sueca de pagamentos. Campanhas utilizam tanto a linguagem verbal quanto não verbal para atrair futuros clientes. Sobre a linguagem usada na propaganda, é possível afirmar:
I. Na expressão Swedish for smoother shopping, o termo Swedish é um substantivo.
II. O adjetivo smoother, em grau comparativo de igualdade, relaciona-se com a textura do uso da cor rosa na imagem.
III. O termo shopping é um verbo e está no gerúndio.
IV. O adjetivo smoother poderia ser substituído, sem mudança de significado, para o adjetivo easier.
As alternativas corretas são:
Read the text and answer the question.
Tower Bridge
John Hughes and Ceri Jones
Tower Bridge is probably the most famous bridge in London. It is called Tower Bridge because it is located near the Tower of London. The City of London first started to plan a new bridge across the Thames in 1876. More than 50 designs _________ (to receive) and it took eight years for the judges to choose the winning design.
From the book Practical Grammar Level 2
Choose the alternative that represents the correct position of the adjective YELLOW in the expression in bold.
TEXT
The Hill we Climb
We the successors of a country and a time
where a skinny Black girl
descended from slaves and raised by a single mother
can dream of becoming president
only to find herself reciting for one.
And yes we are far from polished.
Far from pristine.
But that doesn't mean we are
striving to form a union that is perfect.
We are striving to forge a union with purpose,
to compose a country committed to all cultures, colors,
characters and
conditions of man.
And so we lift our gazes not to what stands between us,
but what stands before us.
We close the divide because we know, to put our future
first,
we must first put our differences aside.
We lay down our arms
so we can reach out our arms
to one another.
We seek harm to none and harmony for all.
GORMAN, A. The Hill we Climb. Disponível em: https://www.cnbc.com/2021/01/20/amanda-gormans-inaugural-poemthe-hill-we-climb-full-text.html. Acesso em 03 nov. 2021.
Adjectives modify nouns providing details about information in a text so that we can understand how the writer describes a certain reality.
The expressions that exemplify this structure is:
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