Questão 38 7346694UPE 2º Fase 1º Dia SSA 2022
Acoording to the situation in the cartoon, WIPE OUT is a verb, and the CORRECT translation in the context is
Questão 48 2097410ESPM 2020/1
4 Types of Deceptive Advertising
By Apryl Duncan
Deceptive advertising is officially defined by the Federal Trade Commission (FTC) as “practices that have been found misleading or deceptive. Specific cases include false oral or written representations, misleading price claims, sales of hazardous or systematically defective products or services without adequate disclosures, failure to disclose information regarding pyramid sales, use of bait and switch techniques, failure to perform promised services, and failure to meet warranty obligations..
However, it’s important to note that deceptive advertising does not represent the entire industry, and makes up a very small percentage of the ads you will encounter every day. But there are always people out there looking to dupe consumers and make money in any way that they can. Here are some examples of deceptive and unethical advertising practices and scams that you need to look out for.
In this example, the advertising is not fully disclosing the true cost of the item. You may see an ad for a computer or tablet that says “Only $99!” and you can’t wait to go into the store and buy it or order it online. However, suddenly you are hit with a whole bunch of charges that you were not expecting. In some cases, shipping fees will be extortionate, often costing more than the product itself. Or, you may have to pay handling fees that are excessive.
Often, hidden fees can be spotted by the asterisk (*) that accompanies the incredible deal. Guaranteed, there will be a big difference between “Only $99!” and “Only $99!*” That asterisk basically says “hey, this is not the final price, you will have to jump through major hoops or fork over a lot more cash.” So, if you see an asterisk, read the small print carefully. Whether it’s a small item, a car, or even a home, hidden fees are a deceptive way of luring you in. By the time you realize there’s more to pay, it can be too late.
Bait and Switch
In short, bait and switch is when the advertisement entices you with a product, but makes a significant switch when you go to purchase it.
For instance, suddenly the laptop you wanted is not in stock, but there is a different one that is lower spec and costs twice as much. Chances are that the original laptop was never in stock, or at least, not for the price advertised.
Another example would be advertising a car at the base price, but with all of the top-of-the-line features included in the ad. When you get to the dealership, you have to pay much more to get the car actually shown in the ad. Sometimes, an offer can feel like bait and switch but it’s not. If you want that laptop and it is sold out, but you are offered a similar laptop with a very similar spec, at an almost identical price, that’s perfectly fine. You just missed out on the original deal.
Misleading claims use tricky language to make the consumer believe they are getting one thing when they are in fact getting less (or paying more). A British TV show called The Real Hustle had a great example of this in action. The presenters, who know the ins and outs of so many con games, set up stalls to sell seemingly awesome products at cheap prices.
At no time do the hustlers break the law by making claims that are untrue, but the verbiage leads people to believe they are buying something way better than they’re actually getting. One of the cruelest was advertising a DIY model plane for a price that seemed like a steal. Things like “easy to assemble” and “it really flies” were on the box. But inside... it was just a blank sheet of paper, with a set of instructions on how to make a paper plane. Did they break the law? No. Did they deceive? Yes.
Ambiguous or “Best Case Scenario” Photography
Another way of cheating people is to take photographs of the product being sold, but in a way that makes them seem way better than they are. Shady hotels have often used this technique to make the rooms look bigger, by setting up the camera in the corner of the room and using a fisheye lens.
Food photography can suffer from the “best case scenario” photography. If you have ever ordered a burger from a fast food place, you will know this well. The burger on the menu is perfect. It’s thick, juicy, 4 inches high, and looks incredible. But the burger you receive, while it may have the same ingredients, is a sad interpretation of that image. The bun is flat, the burger is a mess, ketchup and mustard are pouring out of the sides.
This is something we accept as consumers because we know the burger in the photograph was assembled by expert designers and food artists, over the course of many hours, whereas the poor kitchen hand has to throw your burger together in a few seconds to meet your time demands. But, don’t take that to mean you can never complain about this kind of photography. If you buy something that is clearly of poorer quality than the item shown in the picture, you can demand a refund.
(Adapted from www.thebalancecareers.com, February 02, 2019)
The phrasal verbs make up, fork over, lure (someone) in, miss out and set up,all boldfaced in the text, mean, respectively:
Questão 25 604931FATEC 2019/1
Leia o texto para responder à questão.
The Skills You Need To Succeed In 2020
By Avil Beckford – Aug 6, 2018.
The World Economic Forum reports that you need ten skills to thrive in 2020: complex problem solving; critical thinking; creativity; people management; coordinating with others; emotional intelligence; judgement and decision making; service orientation; negotiation; cognitive flexibility.
The ten skills on this list make sense for the age that we are living in. Of these, you want to focus on creative work, because that is where you are likely to remain employable. Every professional can be creative in the work she does.
You might have started to realize that you will need more than the ten skills listed earlier. Alvin Tofler once said, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”
In some instances, relearning could be adapting what you know to a new reality. Take cell phones as an example. When they first came out, they were used solely as communications devices. Convergence happened, and now our smartphones are minicomputers. People had to relearn how to use a phone.
In terms of work, you will have to adapt some of your skills to the jobs of the future, and you will also have to learn new skills. Here are some of the additional skills that you will need to succeed in 2020.
Learning how to learn. Since skills are constantly changing, you have to learn how to learn.
Analyzing information. When you take good and detailed notes, you can review them to pick out the big ideas, understand, and make sense of information.
Spotting patterns and trends. I recommend that you combine ideas from the diferent books that you read. By doing this, you may be able to spot ideas and trends.
Communicating – written and oral. You can combine ideas that once seemed unrelated to communicate them to influencers, who can help you to shape and implement them.
Understanding and leveraging technology. Technology is changing at an unprecedented pace, so you need to understand and keep on top of it.
<https://tinyurl.com/y7pahnqf> Acesso em: 15.10.2018. Adaptado.
Na frase, The World Economic Forum reports that you need ten skills to thrive in 2020…, presente no primeiro parágrafo do texto, a palavra thrive pode ser substituída por
Questão 3 1252599ENEM 1° Dia 2019
No cartum, o estudante faz uma pergunta usando turn this thing on por
Questão 20 211574FAMERP 2018
Can plants hear?
Flora may be able to detect the sounds of flowing water or munching insects
Pseudoscientific claims that music helps plants grow have been made for decades, despite evidence that is shaky at best. Yet new research suggests some flora may be capable of sensing sounds, such as the gurgle of water through a pipe or the buzzing of insects.
In a recent study, Monica Gagliano, an evolutionary biologist at the University of Western Australia, and her colleagues placed pea seedlings in pots shaped like an upside-down Y. One arm of each pot was placed in either a tray of water or a coiled plastic tube through which water flowed; the other arm had dry soil. The roots grew toward the arm of the pipe with the fluid, regardless of whether it was easily accessible or hidden inside the tubing. “They just knew the water was there, even if the only thing to detect was the sound of it flowing inside the pipe,” Gagliano says. Yet when the seedlings were given a choice between the water tube and some moistened soil, their roots favored the latter. She hypothesizes that these plants use sound waves to detect water at a distance but follow moisture gradients to home in on their target when it is closer.
The research, reported earlier this year in Oecologia, is not the first to suggest flora can detect and interpret sounds. A 2014 study showed the rock cress Arabidopsis can distinguish between caterpillar chewing sounds and wind vibrations – the plant produced more chemical toxins after “hearing” a recording of feeding insects. “We tend to underestimate plants because their responses are usually less visible to us. But leaves turn out to be extremely sensitive vibration detectors,” says lead study author Heidi M. Appel, an environmental scientist now at the University of Toledo.
(Marta Zaraska. www.scientificamerican.com, 17.05.2017.)
O trecho do terceiro parágrafo “But leaves turn out to be extremely sensitive vibrations detectors” indica que as folhas
Questão 40 279164EPCAR 2018
Directions: Read the text below and answer question according to it.
SOME OF THE INTERNET'S CRAZIEST CONSPIRACY THEORIES
Michael Jackson Is Still Alive
The advent of the internet hasn't just cooked up1
new conspiracy theories, it's also accelerated existing
ones. If you refuse to believe that it was the Iranians that
 killed him, perhaps you'll be convinced that MJ is actually
still alive. Proof? His own daughter Paris Jackson took a
photo of him. Seriously. What do you mean you don't
see him? He's right there in the back seat, stacked2
under that pile of clothes wearing his iconic hat. Believe,
 man. Thriller Vol.2 to drop next year.
The Moon Doesn't Exist
It's no good looking at it, night after night. The
moon doesn't exist. It's a hologram, put there by persons
unknown. Of course, serial conspiracy theorist David
 Icke has a theory. There are also countless YouTubers
keeping an eye out, one of whom has gone as far as
"looking at it regularly for a year".
Jay Z Is A Time-Travelling Vampire
There are vast regions of the internet devoted to
 explaining why Jay Z is part of the Illuminati. Hence3
when this photo, which was taken in New York in 1939,
appeared last year, he was accused of being a timetraveller.
And a vampire. This video lists other old-time
celebrity lookalikes4, as well as suggesting that
 Hollywood stars don't age because they're the immortal
bloodsucking undead. Not because they're stuffed5 with
The Earth Is Hollow
Don't give up, readers. We're halfway through
 this list. We can make it to the end. Dig6 deep. Well, not
too deep. You see, the Earth is hollow7 and accessible
via portals at the north and south poles. Luckily though,
it's quite habitable down there, providing excellent living
quarters8 for the lost Viking colonies of Greenland and
 the Nazis, while "aliens" are in fact just visitors from the
Siri Can Predict The Apocalypse
Amazing as it may seem, given that it can't do
anything else you actually ask it to do, Siri can predict
 the apocalypse. When asked "What day is 27th July
2014?", Apple's assistant replied, "The opening of the
gate of Hades", aka9 The End Of The World. That date
has now passed without issue10. Say what you like about
the maligned MS Office paperclip, but at least he didn't
 scaremonger11 that the end was near.
We All Live In The Matrix And Billionaires Want To Break Us Out Of It
The New Yorker’s Tad Friend claims that many
people in Silicone Valley are obsessed with the idea that
 we're all living in a Matrix-like simulation, and some are
taking that obsession a stage further: “Two tech
billionaires have gone so far as to secretly engage
scientists to work on breaking us out of the
simulation.”Here's hoping Mark Zuckerberg is 'The One',
Hitler Is Still Alive
"Hitler is still alive" rumours have circulated since
the 1970s, fuelled by the fact that his crony Josef
Mengele hid in South America. Stories like this one,
 however, speculate the 125-year-old Hitler has been
responsible for various world disasters, including 9/11
and the 2010 Gulf oil spill, which happened on his
birthday. Other theories say he died in 1984 in Brazil,
aged 94. Or in Argentina, aged 73.
(Adapted from http://www.shortlist.com/entertainment/20-of-the-internets-craziestconspiracy-theories/Acesso em: 14 de fev 2017)
1 - cook up – to invent a story, a plan, etc.
2 - stacked – covered with things
3 - hence – the reason, the explanation for
4 - lookalikes – similar in appearance
5 - stuffed – filled with something
6 - dig – to make a hole in the ground
7 - hollow – a hole or empty space
8 - quarter – a place to live
9 - aka – abbreviation for also known as
10 - issue – problem
11 - scaremonger – a person that creates stories that cause public fear
The sentence “Don't give up” (line 29) in the affirmative form is