It is now the year 2016, and everything is connected. Watches, glasses and even shoes have evolved to the point that they can communicate with our smartphones and laptop computers to keep us more
5 informed about how our body is interacting with the world around us. With that evolution in mind, New Balance announced its new Digital Sport division at the International Consumer Electronics Show in Las Vegaslast week.
10 The Digital Sport division’s first product will be a smart running watch, expected to hit shelves in time for the 2016 holiday season. The watch will allow runners to map their route via GPS, and listen to their music without being attached to their smartphone.
15 The Digital Sport line will set out with a three-pronged approach:
• Devices, such as the Android Wear-powered smartwatch.
• Embedded technology, for example, intelligent
20 sensors integrated into New Balance shoes and clothing
• Performance sport, including a micro-fob that analyzes and reports on an athlete’s performance.
Disponível em: <www.pfsk.com/2016/01/new-balance-digital-sportfuturistic- tech-line-to-improve.athlete-performance.html>. Acesso em: 2 fev. 2016. Adaptado
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