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Burger King Japan bottles its 'flame grilled' fragrance
Perhaps this fragrance can help one appear - and smell - smoking hot.
Burger King Japan said it will sell a special fragrance on April 1 which is a recreation of the scent of the flame-grilled patties used in their hamburgers.
The product, called Flame Grilled Fragrance, will be available for one day only. It will be sold in 30-milliliter bottles for ¥5,000 (S$57.40) and will come with a Whopper sandwich. The fragrance was developed to promote Burger King products and to enable fans to enjoy the scent even when they are not at a Burger King outlet, the company said.
A company spokeswoman confirmed that although the release date is April Fool's Day, the announcement is no jokethe fragrance will definitely be sold at its stores in Japan. "It has that nice savory smell," she told Japan Real Time.
Available in: <http://women.asiaone.com/women/beauty/burgerking-japan-bottles-its-flame-grilled-fragrance>.
The word “it” in “It has that nice savory smell,” refers to: